Chocolate Fashionistas Shine at NAACP Theater Awards.

The 2010 NAACP Theater Awards took Monday night at the Director’s Guild on Sunset Boulevard. In attendance, the Ashanti who took home tan award for her performance in The Wiz; Nia Long, Megan Good, LisaRaye, Monique Coleman, and Erica Ash just to name a few.

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My Life sends HSN sales through the Roof.

Mary J. Blige is a beauty powerhouse. The singer debuted her new fragrance My Life on HSN (in a partnership with Carol’s Daughter) and sold $3 million dollars worth of scent according to Women’s Wear Daily.

Blige and host Cathie Northagen sat in front of cameras in a lush living room setting complete with a creme colored couch, orange blooms and mahogany wood tables. The setting was rather plush,  encompassing the image of the fragrance and Mary perfectly.

My Life went live on HSN Saturday and sold more than $72,000 units of fragrance and ancillaries within a single 24-hour period, a record high for HSN. The industry is taking note of My Life’s presence no doubt, with numbers like that they’ll have to keep the fragrance stocked like Mary’s platinum albums on a record store shelf. Congrats Mary, the scent smells great.

Evelyn Lozada Gets Her Party on!

Evelyn Lozada hung out in Miami with fellow Basketball Wives cast-mate Shaunie O’Neal at Club Lux hosted by Keri Hilson. Evelyn and Shaunie are currently filming season 2 of the VH1 hit reality show Basketball Wives.

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Mariah Carey’s new Lollipop Bling are sweet scents! The collection which hits stores this month also has a cool catch; each one is named after a Mariah Carey song.

Honey is a bright and fruity fragrance with a mix of its namesake and pineapple. Ribbon, probably the most subtle of the bunch, has floral base and is perfect for a summer date. Mine Again has a sweeter scent and has magnolia and chocolate raspberry.

My favorite? Honey. It’s light and fresh and lingers just long enough to create an air of mystery.

The eau de parfums are available in 1.0 fl oz. bottles for $35 at Macy’s and Macys.com. Dillards, Sephora and J.C. Penney will also retail the fragrances.

Essence Festival fans and attendees got a real treat. Mary J. Blige debuted her new fragrance My Life during the Essence Festival on Saturday, July 3rd. The scent, which officially launches at the end of the month (see: Mary J. Blige’s My Life Fragrance), will be sold exclusively by HSN in partnership with Carol’s Daughter beginning July 31.